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You. Twitter. Get Noticed!

Twitter can be a powerful marketing tool, but many  entrepreneurs find it challenging to build
a following and stay top of mind there.

Five Twitter Tips to Help You Get Noticed

 

1. Increase your tweeting frequency.
Twitter has a faster, more dynamic pace than Facebook, Instagram, and LinkedIn. To get on
people’s radar on Twitter, you need to post more often than on other networks. How often,
you ask? After analyzing the results of 14 different studies, CoSchedule (a social media posting
platform) says 15 tweets daily (spread out throughout the day/night) is ideal. That may sound
overwhelming but see tip five below for a way to make it manageable.

 

2. Tweet what matters to your target market.
Think before you tweet. What is your audience interested in? What are they hungry to learn?
Mix things up by tweeting not only your own content but also content created by other reliable
resources. Appeal to users with different preferences by posting tweets with various types of
content (e.g., blog articles, infographics, videos, etc.) Also, consider what people may not want
to see; political commentary and other hot-button content can drive away followers.

 

3. Use hashtags.
Including hashtags in your tweets will help people find you and increase engagement. Go easy,
though. One or two will do the trick. More than that can be a turn-off and cause followers to
tune out.

 

4. Follow companies and people you want to interact with.
Make a list of clients, prospects, vendors, business partners, influencers, and others with whom
you would like to establish or maintain a relationship on social media. People and brands that
are active on Twitter will often reciprocate and become your follower after you follow them.
Besides following other accounts, take a few minutes each day to interact with their tweets
(either retweeting, liking, or replying to them). The more you engage with others on Twitter,
the more engagement you will get in return.

 

5. Use a social media management tool.
Tools like Buffer, Hootsuite, and SocialOomph offer free versions and can save you a lot of time.
They allow you to schedule tweets and posts across multiple social networks, enabling you to
get back to business while maintaining an active social media presence. Hootsuite’s dashboard
functionality also makes it convenient to keep track of key followers’ activity on Twitter. Free
accounts on these platforms have limitations, and other plans are available (for a fee) that offer
expanded capabilities. Other social media platforms with subscription plans that you may want
to look at include SproutSocial and CoSchedule.

 

Ready to give it your best shot? 
As with any form of networking, building awareness and trust on Twitter requires time and
repeated exposure. The above tips will help you gain traction, but you’ll still need some
patience. For more advice on marketing your business online (and offline), contact SCORE to
talk with a mentor.

Customer Feedback: Four Easy Ways to Get It

Every small business owner knows that success can’t happen without satisfied customers. Yet, many entrepreneurs get so busy paying attention to the multitude of tasks they need to accomplish day to day that they neglect to ask customers for meaningful feedback.

Advantages of Asking for Customer Feedback

Some ways that customer feedback can help your small business include:

  • Allows you to identify how to improve your products and services. Feedback can shed light on your company’s offerings’ strengths and weaknesses. Armed with this knowledge, you can determine what improvements or changes will better serve your target market and keep customers happy.
  • Attracts new customers. For example, in the case of online reviews, positive feedback can help your company gain trust and influence prospective customers’ buying decisions.
  • Improves customer loyalty. By asking for feedback, you show customers that you value what they think. Customers who feel appreciated are more likely to stay loyal to your brand.

Four Ways to Get Customer Feedback

Fortunately, there are a variety of ways to find out what customers think about your company and your products and services.

1. Online Reviews and Social Media

Often, customers will do this on their own without prompting, so stay alert to what they’re saying about your business online. Several sites to watch include:

Even if you haven’t claimed your profile on a review website or social media platform, don’t assume customers aren’t talking about your company there. To make sure you don’t miss out on potentially valuable feedback, consider setting up Google Alerts to detect when someone mentions your company in reviews and on the web.

Be sure to read review websites’ terms of use carefully, some strictly prohibit businesses from asking customers to leave reviews.

2. Email Surveys

Email surveys give customers a convenient and fast way to respond to your questions about their experience with your company. Several platforms have a free option with basic features, a limited number of questions, and a limited number of emails per month. They also offer subscription plans that provide more capabilities and the ability to send a larger volume of emails. A perk of most email survey platforms is that you get analytics to summarize how respondents collectively feel about your company, products, and services.

Several email survey sites you may want to explore include:

3. Survey Cards

Asking customers to complete a short survey card at the point of sale enables you to get instant feedback. If you believe that requesting feedback on the spot will cause inconvenience for people who may be short on time, consider sending cards by snail mail instead if you have customers’ mailing addresses in your records.

4. Phone Follow-up

Especially for professional services businesses who don’t have massive amounts of clients, phone calls can be a viable way to touch base about customer satisfaction. A one-on-one conversation can deliver more in-depth insight and strengthen the business relationship.

How to Make it Matter

When asking for feedback, it’s critical to ask questions that will return the information you need to understand what your business is doing well and what it needs to improve. Below are several articles that provide helpful food for thought about crafting questions to gather customer feedback:

Also, consider talking with a SCORE mentor. SCORE volunteers have the expertise and experience to help guide you in all aspects of running a business—including improving and maintaining customer satisfaction.

Eight Ways SCORE Can Help You Succeed in the New Year

 

Whether your New Year’s resolution is starting a new business or you want to grow your existing one in 2017, you’re smart to seek expert guidance and resources that can help you. That’s exactly where SCORE , a national non-profit offering free, confidential mentoring and business education comes in.

 

For more than 50 years, SCORE has helped entrepreneurs like you navigate the challenges of launching and building their businesses.

 

As a local chapter, we at SCORE Portland Maine find that not all small business owners in our community are aware of how we can help fuel their success. You might say one of our New Year’s resolutions is to change that!

 

SCORE Portland Maine’s services include:

 

  • FREE mentoring – That’s right. For absolutely no charge, you can consult our mentors for as many sessions and for as long as you feel you need to. Our volunteers come from diverse professional backgrounds and collectively have knowledge and expertise in every aspect of starting and managing a business. You can meet with mentors in person, by phone, by video call or receive counciling via email.

 

  • FREE Workshops – We offer several workshops to guide you through the steps of starting a business and help you learn how to more effectively run a business. From digital marketing to financial projections, our workshops offer something for everyone.

 

How can SCORE services help your small business succeed in 2017?

 

  • You can share your business concept with a trustworthy, objective third party who can help you see if your idea is viable.

 

  • You can learn how to develop a business plan to guide your efforts.

 

  • You can get valuable input and feedback to help you make smarter business decisions.

 

  • You can learn about best and worst entrepreneurial practices, which can help set you on the right path and avoid disaster.

 

  • You can access small business resources recommended to you by your mentor.

 

  • You can gain an understanding of how financial reports work and how they measure the health of your business.

 

  • You can learn about tried-and-true and cutting-edge marketing and advertising tools and tactics to generate leads and boost sales.

 

  • You can learn management and leadership skills from experienced professionals.

 

  • You can count on getting a realistic picture of the benefits and challenges of entrepreneurship. SCORE mentors are honest and won’t sugarcoat the hard work it requires to build a sustainable business.

 

Ready to get your New Year off to a stellar start?

Contact us and set up an appointment with a SCORE Portland Maine mentor. And don’t forget to check out our upcoming workshop offerings. Whether you’re in the beginning stages of exploring entrepreneurship or you have an existing small business you want to take to the next level, we’re committed to helping you succeed.