Small business owners should take stock of the most basic digital asset: your website
If it has been 2 years or more since you last breathed any life into your website, it is time for an upgrade.
Consider these elements a “must-have” for your business website:
- Up to date contact information so you can be found quickly .
- A customer comment feature, and/or call to action that encourages a dialogue between you and your customers.
- A mobile optimized site – 61% of local searches on a mobile phone result in a phone call according to Google.