Writing content isn’t every entrepreneur’s strong point, but bootstrapping startups don’t always have the funds to hire professional writers or marketing firms to craft content for them.
Fortunately, some online tools are available to help even the most unaccomplished writers among us improve our writing and make a great impression.
4 Writing Apps to Help You Create Better Content
Hubspot’s Blog Ideas Generator
When you’ve hit a wall and can’t think of what to write about, Hubspot’s blog topic generator can help you break through writer’s block. It prompts you to add up to five different nouns of your choice, and then it will generate seven blog topic ideas related to those nouns. While some of them might not be a perfect fit at face value, you can modify them to your liking, or they might help you develop new ideas.
The Hemingway app helps ensure your writing isn’t too complicated and over the heads of most readers. It assesses your content and tells you at which grade level it is readable. Anything above a grade-9 reading level is flagged as less than ideal. Hemingway also alerts you to overuse of adverbs, use of passive voice, and complex phrases and sentences.
If you love the assistance of online thesauruses but get annoyed by the advertisements on their websites, meet Power Thesaurus. For the most part, the app is ad-free (except for some non-intrusive advertisements by premium sponsors). It has a simple, uncluttered interface that suggests synonyms for whatever word you type in its search box. Fast and effective, Power Thesaurus helps you power through finding just the right word more quickly than when using other thesaurus websites.
Grammarly is quickly becoming a tool of choice (for writers and non-writers alike) for fine-tuning writing. Its free version detects critical grammar and spelling errors. Grammarly Premium has enhanced capabilities including offering vocabulary suggestions (if you appear to have used words out of context), flagging complex sentence structure, and evaluating content according to its intended purpose, audience, style, and emotional impact.
Not only can these tools help you fix weaknesses in your content, but also they can help you improve your writing skills over time. As you use them, you have an opportunity to learn to think out of the box, increase your knowledge of grammar rules, and broaden your vocabulary.
Of course, apps can’t do it all! Another resource available to help you assess the content you create for your business is a SCORE mentor. SCORE volunteers have experience and expertise in all aspects of entrepreneurship, including marketing, and they are here to offer honest feedback to help your business succeed.